Your best leads call after hours. We answer every one and book them.
Most home care marketing agencies sell you SEO and Google Ads. We do those too, but the leaks that actually cost you clients happen after the click. We capture every after-hours inquiry, qualify caregivers automatically, and nurture families for 90 days. Done for you, start to finish.
- Done-for-you, end to end
- 14-day go-live
- 30-day cancel, no annual contract
- Private-pay home care only
Grab a 15-minute slot
Live on screen, we’ll show you exactly where leads are slipping. No pitch deck. Instant calendar confirmation by email.
15 minutes · screen-share audit · if we’re not the right fit, we’ll tell you
Industry numbers, not us guessing. Activated Insights 2024, HCAOA, Home Care Pulse benchmarks.
Generalist agencies optimize the click. We fix what happens after it.
Home care has mechanics no generalist accounts for. We build the engine around those realities instead of against them.
- 01Families take 30–90 days to decideOne follow-up call isn’t a nurture strategy. We run a 90-day branched sequence.
- 02The buyer is the adult child, not the seniorMessaging, ads, and landing paths built for the daughter searching at 10pm.
- 03Caregivers are a second funnelHiring caps your growth more than client acquisition does. We run both in one engine.
- 0460%+ of calls come in after hoursMost answering services miss them. Our AI receptionist books assessments at 2am.
Three paths most home care owners pick from
Which one actually moves the needle?
| What it does | DIY (you + coordinator) | Generic marketing agency | 10xsync AI Lead EngineUs |
|---|---|---|---|
| Time to first qualified lead | 4–6 months | 6–8 weeks | Day 14 |
| 24/7 AI receptionist | No | No | Included |
| Caregiver-recruitment funnel | Separate effort | Separate paid add-on | Same engine, dual funnel |
| Who runs it | You, on top of operations | Junior account manager | The builder, on every account |
| Lock-in | Salary + benefits | 12-month standard | 30-day notice |
Everything we run, under one monthly invoice.
Every part is wired into the other. The SEO feeds the website. The website feeds the AI receptionist. The receptionist feeds the CRM. The CRM nurtures the family. Closed loop.
AI Receptionist
24/7 voice agent that books in-home assessments after hours. Replaces traditional answering services.
Missed-Call Text-Back
Personalized SMS and iMessage within 30 seconds of any unanswered call. ~65% reply within 10 minutes.
Email, SMS & iMessage Nurture
90-day branched sequence over text, iMessage, and email covering Medicare, VA Aid & Attendance, and LTC insurance.
Home Care SEO
Rank top-3 for “in home care [city]” and 80+ buyer-intent keywords in your service area.
Google Ads & LSAs
Local Services Ads + Search + PMax for families shopping today. Bids, copy, budget managed.
Caregiver Ads on Meta
Meta lead ads tuned for CNA/HHA hiring at low cost per lead.
AI Caregiver Screening
Pre-qualifies CNA/HHA applicants 24/7 and books interviews. Cuts hiring time 70%+.
Review Automation
Post-service SMS asking for a Google review. Most agencies double review count in 90 days.
Google Business Profile
Weekly GBP optimization. 32% of local-pack ranking weight.
Local SEO
Citations across 50–80 sources, schema, and location pages.
Website Design
Pure-PHP WordPress, Lighthouse 95+, mobile-first for 78% of home care traffic.
Conversion Rate Optimization
Heatmaps + A/B tests. Lift conversion at zero extra ad spend.
Home care owners who stopped chasing leads.
Real, verified Google reviews from agencies whose marketing we run.
Verified reviews from our Google Business Profile“A week after I started working with them, I was getting 3–4 qualified leads a week. The closing rate is really high because the 10xsync team filtered the leads for me. I’ve increased my ROI by 200%.”
“10xSync has completely changed my senior care business. We were dying without cases. They implemented Google Ads for us and we’re getting leads every week.”
“They designed a wonderful website for my home care agency and helped me with lead generation through Facebook ads and SEO. Today I have consistent clients coming to me, something I struggled with before.”
“10xsync has been the best thing that happened to my home care business. They have delivered tons of clients to me. I highly recommend 10xsync to any senior care business!”
“The engine is templatized so a small, hand-picked team can deliver the same quality to a capped number of agencies, with me on every account. No junior account managers, no hand-offs.”
Questions home care owners ask
How is this different from a generalist marketing agency?
Generalists treat home care like any other local service business. But home care has unique mechanics: families take 30–90 days to decide, the buyer is often the adult child, caregivers are a separate funnel, and 60%+ of inquiry calls happen after business hours, when generalist answering services miss them. We build the engine around those mechanics, not against them.
How long until I see results?
AI receptionist and missed-call text-back are live by week 2, with captured leads on day 14. Google Ads run from week 1 with proper conversion tracking. GBP optimization shows ranking moves in month 2. Organic SEO compounds to top-3 in 4–6 months. The 90-day nurture sequence starts converting cold inquiries from month 2 onward. We send a monthly metrics report so you see exactly which channel produces what.
We tried hiring an in-house marketing coordinator and it didn’t work. What’s different?
Coordinators are execution specialists, not architects, and a healthcare-experienced one costs a full-time salary plus benefits to do one job. The engine gives you six service layers at once, run by the person who built it, with no 6-month strategy-and-onboarding phase, for a fraction of one hire.
What if we don’t have a website, or ours is terrible?
A website rebuild is an optional one-time add-on: pure-PHP WordPress, no page-builder bloat, Lighthouse 95+ on mobile, with home care conversion mechanics built in. If your site is okay but not great, we offer a conversion-optimization retainer instead. We walk you through the options on the audit call.
What happens if it doesn’t work?
30 days’ notice, no annual contract. The system delivers 3–5× its monthly cost in new client value within 60 days, or it doesn’t, and you know within two reporting cycles. If you cancel, we hand back access to everything we built in your accounts. No drama.
See exactly how many leads your agency is losing.
Free audit, live on screen: where calls are slipping, which keywords you’re missing, what your competitors do better. If the engine isn’t the right fit, we’ll tell you.
Book a 15-min audit →