Real prices, on a real page. No “contact us for pricing”.
Three packages, all priced publicly. Every individual service has a standalone price too. No discovery call required to find out what we cost. No SaaS bait-and-switch. No “Enterprise: let’s chat” tier hiding the real number.
The price below is the price
Starter pricing, locked for the life of the engagement.
Founding-client rate. Lock it in and it holds for the life of your engagement, even after the standard $2,995/mo rate applies to new clients. No grandfathering games, no surprise raises mid-contract.
Three packages
Pick what matches the work you actually need done.
Most agencies start at Starter or Engine. Receptionist-only is for owners who already have lead flow and just need the after-hours capture layer.
For agencies getting started.
$500 setup, waived if signed in 7 days
- Full AI Lead Engine, 12 services
- SEO + Google Ads + Meta caregiver ads
- AI receptionist + missed-call text-back
- AI caregiver screening chatbot
- Review automation + GBP optimization
- 90-day family nurture sequence
- Founding pricing locked for life of engagement
- 30-day notice to cancel
Standard going-forward retainer.
$1,000 setup, one time
- Full AI Lead Engine, 12 services
- SEO + Google Ads + Meta caregiver ads
- AI receptionist + missed-call text-back
- AI caregiver screening chatbot
- Review automation + GBP optimization
- 90-day family nurture sequence
- Quarterly strategy review with founder
- Annual prepay option, 2 months free
- 30-day notice to cancel
Capture layer only, you bring traffic.
$250 setup, one time
- 24/7 AI receptionist on every call
- Missed-call text-back automation
- Review velocity automation
- GBP click + call tracking
- Monthly performance reporting
- Excludes SEO, Ads, content, nurture
- For agencies with existing lead flow
- 30-day notice to cancel
À la carte
Or buy individual services standalone.
If you don’t want the whole engine, every service has a published standalone price. No bundling tax. Sign up for one or three or six, all of it bundles into the Engine if you ever want the full thing.
Add up à la carte and you’re at $11,924/mo for the full stack. The Engine bundles all of it at $2,995/mo, that’s the math driving the package price.
What’s actually included
Side-by-side, no fine print.
| Included in each package | Receptionist $497/mo |
Starter $1,995/mo |
Engine $2,995/mo |
|---|---|---|---|
| AI receptionist (24/7 voice) | ✓ | ✓ | ✓ |
| Missed-call text-back | ✓ | ✓ | ✓ |
| Review automation | ✓ | ✓ | ✓ |
| GBP optimization | Tracking only | ✓ | ✓ |
| SEO & content | , | ✓ | ✓ |
| Google Ads + LSAs | , | ✓ | ✓ |
| Meta caregiver ads | , | ✓ | ✓ |
| AI caregiver screening | , | ✓ | ✓ |
| 90-day email + SMS nurture | , | ✓ | ✓ |
| Quarterly strategy review | , | , | ✓ |
| Founder owns your account | ✓ | ✓ | ✓ |
| Pricing locked for engagement life | , | ✓ | , |
Real-world math
What this would cost everywhere else.
If you tried to assemble the same stack from a typical home care marketing agency plus the SaaS bills you’d need behind it, the monthly burn lands roughly where you’d expect.
Typical home care agency stack
- Generic marketing agency retainer$3,500–5,500/mo
- Answering service (limited capture)$400–800/mo
- CRM + email automation (HubSpot etc.)$890–1,200/mo
- Review-management SaaS$249–499/mo
- Indeed sponsored job credits$500–1,500/mo
- Caregiver applicant-tracking system$199–399/mo
- Plus account-manager layer + lock-inBundled
Total: $5,738–9,898/mo
10xsync Engine
- Everything above, bundled$2,995/mo
- Account manager layer$0
- SaaS subscriptions you manage$0
- Annual contract lock-in$0
- Setup fee (one-time)$1,000
- Annual prepay option (saves)2 months free
- Founder owns your accountIncluded
Total: $2,995/mo
The $2,743–6,903 gap each month is the agency-and-SaaS tax most home care owners pay because the alternatives aren’t productized this way.
Pricing questions, answered straight
Sensible things to know before you commit a monthly retainer.
Is there a minimum contract length?
No. Every package is month-to-month with a 30-day notice to cancel. No 6-month or 12-month commitment. If we're not delivering, you leave and we hand back access to everything, your GBP, your CRM, your ad accounts. We'd rather you stay because you want to than because you're trapped.
Will the price go up after I sign?
No mid-engagement raises. The price on this page is the price for the duration of your retainer. Starter pricing ($1,995/mo) is explicitly locked for the life of the engagement, never increased, even if our standard rate goes up. Engine pricing ($2,995/mo) holds for the duration of your contract.
What's actually different about the Starter pricing?
Starter locks the $1,995/mo founding-client rate for the life of your engagement, it won't rise even when our standard rate does. It runs the same full AI Lead Engine. Engine ($2,995/mo) is the standard going-forward retainer and adds a quarterly strategy review and the annual-prepay option.
Do you take a percentage of ad spend or commission?
No. The retainer is the whole payment for our work. Ad spend goes directly to Google / Meta / wherever, we don't mark it up, don't take a margin, don't get a kickback. You see the raw invoices monthly.
What ad-spend budget do you recommend?
Most agencies on the Engine package spend $1,500-3,000/mo on Google Ads + LSAs, and $500-1,000/mo on Meta caregiver ads. We can run smaller if budget is tight, the retainer covers our management either way. Most owners scale ad spend up after they see capture working.
What if I only want one of the services?
Use the à la carte pricing above. Every individual service has a published standalone price. The Engine just bundles all of them at a discount that pays for itself if you'd use four or more individually.
Are there any hidden fees?
No. The setup fee is one-time and disclosed above ($1,000 for Engine, $500 for Starter, $250 for Receptionist-only). The monthly retainer is everything else, including reporting, calls, optimizations, and the founder's time. The only thing not included is your direct ad spend with Google or Meta.
Do you offer a money-back guarantee?
No money-back guarantee, we don't think they're honest in service businesses. Instead: 30-day cancel notice, no annual lock-in, no contract tricks. If the engine isn't working in 60 days, you leave and we lose the relationship. Strong incentive for us to make sure it works.