is how long most families take between the first call and the first signed service agreement. If you stop following up at day 14, you're handing the deal to whoever didn't.
The first call is rarely the buying call.
The daughter who called you at 9pm still has to convince her brother in another state, soften her father's pushback about “not needing strangers in the house,” and figure out how the family is actually going to pay for this. That takes weeks, sometimes months.
The three questions every nurture sequence has to answer.
One “just checking in” email on day 14. Then silence.
That's the entire follow-up program at most agencies, if there's a program at all. The family hears nothing from you for the rest of their 90-day decision, so when they're finally ready to sign, they sign with the agency whose name was in their inbox last week. Usually not yours.
12 emails. 4 SMS. Branched by what the family actually does.
A 90-day sequence on Brevo (included up to 5,000 contacts, better deliverability than Mailchimp for the care vertical) that adapts to signal: opens, clicks, replies, no-shows. Families who engage get the next chapter; families who go quiet get a gentler re-engagement track.
How it works
Three steps. Service-specific. No generic funnel diagram.
Capture the not-ready-yet families
Most families take 30–90 days from first call to first signed agreement. Sibling consensus, dad's pushback, money question, they don't buy on day one.
12 emails + 4 SMS, branched by signal
Asked about Medicare? Medicare track. Asked about VA? VA Aid track. Asked about LTC insurance? Filing-claim track. Built around what families actually need.
Brevo > Mailchimp for deliverability
Care vertical has different deliverability dynamics. Brevo gets to inboxes; Mailchimp gets to spam. CAN-SPAM compliant, opt-out preserved.
Pairs well with
Services that compound this one.
Pricing
Honest pricing, no SaaS bait-and-switch.
Same retainer covers everything: SEO, Ads, AI receptionist, missed-call SMS, AI caregiver chatbot, review automation, monthly reporting. No per-call fees, no per-lead surcharges, no "starter package" that leaves out the things that actually drive results.
Starter
For agencies getting started.
- Full AI Lead Engine
- SEO + Google Ads
- $500 setup, waived if signed in 7 days
- 30-day notice to cancel
- Founding pricing locked for life of engagement
Engine
Standard going-forward retainer.
- Full AI Lead Engine
- SEO + Google Ads
- $1,000 setup
- Quarterly strategy review
- Annual prepay, 2 months free
Receptionist-only
If you only want the AI capture layer.
- AI receptionist 24/7
- Missed-call text-back
- Review automation
- $250 setup
- No SEO or Ads, you bring the traffic
Questions home care owners ask
How is the nurture sequence written, do you use my voice or a template?
The sequence framework is templated (the branching, the cadence, the topic coverage), but every email is branded for your agency and tuned to your service area, pricing, and licensing. We send all twelve drafts for your review before anything goes live. Most agencies make small wording tweaks and we ship, full rewrite turnaround is 48 hours if needed.
Is this CAN-SPAM and TCPA compliant?
Yes. Every email includes your physical business address, an unmistakable one-click unsubscribe link, accurate from-name and reply-to, and honest subject lines per CAN-SPAM. SMS uses TCPA-compliant double consent at the intake form, honors STOP immediately, and is capped at four messages over the 90-day sequence. We never blast unannounced broadcasts.
Why Brevo instead of Mailchimp or Constant Contact?
Healthcare and elder-care content (words like "dementia," "hospice," "Alzheimer's," "fall risk") frequently trips deliverability filters on consumer ESPs built for ecommerce. Mailchimp has well-documented account suspensions for elder-care senders. Brevo runs on dedicated transactional infrastructure with stronger reputation handling for sensitive verticals, native SMS, and is roughly half the cost of Mailchimp at the 5,000-contact tier.
What happens to deliverability, will my emails actually reach the inbox?
We configure SPF, DKIM, and DMARC on your domain during setup, warm the sending IP gradually over the first two weeks, and monitor inbox placement weekly via seedlist testing. Typical inbox placement on the home care nurture sequence runs 92%+ to Gmail, Yahoo, and Outlook, well above the consumer-ESP industry average of around 80%.
How do you handle unsubscribes?
One click in the footer and they're out, no preference center maze, no confirmation step. Unsubscribes process within minutes (CAN-SPAM allows ten business days; we don't use the buffer). SMS STOP keyword is honored immediately. Forced subscribers don't convert and they tank your sender reputation, so we treat opt-outs as a feature, not a loss.
Do you ever share or sell my contact list?
Never. Your list is yours and stays yours. We don't share with other agencies, don't syndicate to lead-aggregator partners, don't cross-promote across our client roster. If you cancel, you export your full list and contact history from Brevo and walk away clean.
What if a lead replies to an email, does it come to me or to you?
Replies route directly to your business inbox (we set the reply-to during configuration). The nurture is automation, but the conversation it triggers belongs to you and your intake team. We'll set up reply detection so anyone who responds is automatically pulled out of the active sequence and tagged for human follow-up.
What does it cost and is there a contract?
$397/month flat, includes the Brevo subscription up to 5,000 active contacts, the full 12-email + 4-SMS sequence build, monthly reporting, and seasonal content refreshes. No setup fee on the standalone, no annual contract, 30-day cancellation. Bundled into the $2,995/mo Engine alongside SEO, Google Ads, the AI receptionist, missed-call text-back, the AI caregiver chatbot, and review automation.