Google Ads tuned for the $80 CPL ceiling, not the $300 floor.
LSAs, Search, and Performance Max for private-pay home care, managed end-to-end. We earn the Google Guaranteed badge, structure bids around assessment-booked (not click-through), dispute bad leads weekly, and route every conversion to a real human or the AI receptionist within 30 seconds. $1,500/mo plus ad spend, or bundled in the Engine.
LSAs, Search, and Performance Max, each wins a different fight.
One channel rarely fills a calendar. We run them as a stack so the cheapest qualified leads come first and paid search picks up the slack.
At $50 a click, one bad keyword eats the month.
Broad-match without intent qualifiers attracts job seekers, students researching mom, and competitors clicking your ads. We add negative keywords weekly, dispute fake LSA leads, and tune Quality Score so impressions go to real families who can pay this month.
Home care leads through Local Services Ads, vs. $200+ when Search runs unsupervised.
Active management, not set-and-forget.
Every paid click answered in under three rings.
Ad spend means nothing if leads hit voicemail at 7pm. Bundled with the AI Receptionist, calls from your Google Ads get qualified, scheduled, and logged, so we know which keyword booked the consult, not just which one rang the phone.
How it works
Three steps. Service-specific. No generic funnel diagram.
Pick the right ad type per goal
LSAs for pay-per-lead family search, Search Ads for "in home care [city]" intent, PMax for Maps/YouTube/Display blanket coverage.
Build the landing page + write the ads
Most agencies waste budget on a generic homepage. We build a service-specific landing page tuned for buyer-intent search behavior.
Manage bids weekly + dispute fake leads
LSA disputes filed weekly to cut tire-kicker spend. Bids reallocated to the keywords actually producing booked assessments.
Pairs well with
Services that compound this one.
AI Receptionist
24/7 voice agent. Books in-home assessments after hours.
Learn more → CaptureMissed-Call Text-Back
Personalized SMS within 30 seconds of any unanswered call.
Learn more → ConversionWebsite Design
Pure-PHP WordPress, Lighthouse 95+, mobile-first for 78% of home care traffic.
Learn more →Pricing
Honest pricing, no SaaS bait-and-switch.
Same retainer covers everything: SEO, Ads, AI receptionist, missed-call SMS, AI caregiver chatbot, review automation, monthly reporting. No per-call fees, no per-lead surcharges, no "starter package" that leaves out the things that actually drive results.
Starter
For agencies getting started.
- Full AI Lead Engine
- SEO + Google Ads
- $500 setup, waived if signed in 7 days
- 30-day notice to cancel
- Founding pricing locked for life of engagement
Engine
Standard going-forward retainer.
- Full AI Lead Engine
- SEO + Google Ads
- $1,000 setup
- Quarterly strategy review
- Annual prepay, 2 months free
Receptionist-only
If you only want the AI capture layer.
- AI receptionist 24/7
- Missed-call text-back
- Review automation
- $250 setup
- No SEO or Ads, you bring the traffic
Questions home care owners ask
What does Google Ads management cost for home care?
$1,000/mo management + 10% of ad spend. You pay Google directly, we never mark up ad spend. No setup fee, no contract, 30-day cancellation. Bundled into the full Engine at $2,995/mo flat alongside SEO, AI receptionist, reviews, and nurture.
How much should I spend on Google Ads as a home care agency?
Minimum $1,500/mo to gather useful data. Sweet spot for most independent agencies is $3,000–$8,000/mo. Below $1,500 the data is too noisy to optimize; above $8,000 you usually need a second market or service line to absorb it efficiently.
Are Local Services Ads (LSAs) better than regular Search Ads for home care?
Usually yes, when they work. LSAs sit above the map pack, you pay per lead (not per click), and the Google Screened badge handles trust. Cost-per-lead runs $30–$80. But LSAs require background checks, insurance verification, and active dispute management. We run both: LSAs first, Search Ads to cover intent LSAs miss.
How long until I see real leads from Google Ads?
LSA verification alone takes 1–3 weeks. Month 1 is data collection, expect high CPL. Month 2 is optimization, CPL drops 30–50%. Month 3 is scale. Anyone promising consistent qualified leads in week one is overspending or fabricating attribution.
What is the Google Screened badge and how do I get it?
It is the green checkmark on Local Services Ads that signals Google has verified your business, license, insurance, background checks on owners, and a real address. We handle the entire verification process as part of onboarding. Most agencies are verified within 14–21 days.
What is the biggest mistake home care agencies make with Google Ads?
Bidding on broad terms like "home care" without intent qualifiers, then sending the traffic to a slow, generic homepage. You end up paying $40+/click for caregivers looking for jobs and students writing papers. A real account has 500+ negative keywords by month 3 and a dedicated PPC landing page that loads in under 2 seconds.
Do you also build the landing page or do I need a separate designer?
We build it. Quality Score is a function of ad relevance, click-through rate, and landing page experience, and most home care sites fail the page-speed test. The PPC landing page is included in the $1,000/mo management fee, including conversion-rate testing.
What happens when a lead comes in after hours?
Without backend automation, it usually rings to voicemail and the family calls the next agency. That is why we recommend pairing Google Ads with the AI receptionist and missed-call text-back, both included in the $2,995/mo Engine. Otherwise you are paying for leads that ghost you.