Pure PHP. Lighthouse 95+. Built to convert at 1.4× the industry rate.
No Elementor. No page-builder bloat. Click-to-call above the fold on every page, service-area pages that actually rank, and a capture stack wired into your CRM from day one. Sub-2s load on mobile, conversion rates that match the top decile of the category. $5,000 one-time plus $97/mo, or bundled into the Engine.
Mobile-first by design, 78% of first-touch home care traffic, not desktop owners reviewing dashboards.
She's been at it for an hour. Three tabs open, two agencies already ruled out for slow sites and hidden pricing. You get about 12 seconds to earn a tap on “Call Now.”
Lighthouse mobile score on every page we ship, or we don't ship it. Average home care site scores 38. The gap is conversions.
Elementor and 14 plugins ship an 8 MB page that loses 53% of mobile visitors before it loads.
Drag-and-drop builders bloat every page with JavaScript she'll never use, kill your Core Web Vitals, and quietly tank your Google rankings. We don't use them. Every page we ship is pure PHP, server-rendered, under 200 KB, and indistinguishable from a hand-coded site to Google's crawler.
Three pieces. Zero bloat.
5 to 25 city pages, one for every ZIP you'll actually drive to.
Generic “serving the greater metro area” copy doesn't rank and doesn't convert. Every town gets its own page, its own H1, its own local proof, the way Google's local algorithm rewards.
How it works
Three steps. Service-specific. No generic funnel diagram.
Pure PHP build, no Elementor bloat
WordPress + Astra child theme + custom partials. Lighthouse 95+ on mobile. 8 MB Elementor pages lose 53% of mobile visitors.
Family-first conversion patterns
Above-fold click-to-call, sticky audit form, less "we" more "you." Built for mobile-first inbound traffic, not desktop reviewers at 11 AM.
AI Lead Engine wired in
AI receptionist phone widget, caregiver screening chatbot, multi-step audit form, all built into the page from day one.
Pairs well with
Services that compound this one.
Home Care SEO
Rank top-3 for buyer-intent searches in your service area.
Learn more → CaptureAI Receptionist
24/7 voice agent. Books in-home assessments after hours.
Learn more → ConversionConversion Rate Optimization
Clarity heatmaps + VWO A/B tests. Double your conversion at zero extra ad spend.
Learn more →Pricing
Honest pricing, no SaaS bait-and-switch.
Same retainer covers everything: SEO, Ads, AI receptionist, missed-call SMS, AI caregiver chatbot, review automation, monthly reporting. No per-call fees, no per-lead surcharges, no "starter package" that leaves out the things that actually drive results.
Starter
For agencies getting started.
- Full AI Lead Engine
- SEO + Google Ads
- $500 setup, waived if signed in 7 days
- 30-day notice to cancel
- Founding pricing locked for life of engagement
Engine
Standard going-forward retainer.
- Full AI Lead Engine
- SEO + Google Ads
- $1,000 setup
- Quarterly strategy review
- Annual prepay, 2 months free
Receptionist-only
If you only want the AI capture layer.
- AI receptionist 24/7
- Missed-call text-back
- Review automation
- $250 setup
- No SEO or Ads, you bring the traffic
Questions home care owners ask
Why pure PHP and Astra instead of Elementor or Divi?
Page builders ship a huge amount of CSS and JavaScript you do not use, every widget, every animation, every section. That bloat tanks mobile Lighthouse scores into the 20s and 40s, which kills Google rankings and bounces tired family-decision-makers before your phone number even renders. A hand-coded Astra child theme gives us full control of what gets shipped to the browser, which is how we hit Lighthouse 95+ on mobile.
Can I edit the site myself after launch?
Yes, it is still WordPress. You log into wp-admin and edit pages, posts, services, and service-area pages exactly like you would with any WordPress site. The difference is the templates and layouts are coded, not dragged-and-dropped, so structural changes come back to us. Copy and image edits you handle yourself.
How many service-area pages do I need?
Depends on your service radius. A single-city agency might need five (the city plus four neighborhoods). A regional agency covering a full county or multiple counties typically needs fifteen to twenty-five. Each page targets a distinct local search query, "home care in Marietta" is a different query from "home care in Smyrna," and both should rank separately.
What is included in the $97/month hosting and maintenance?
Managed WordPress hosting, Cloudflare CDN and SSL, automated nightly backups, plugin and core updates with regression checks, security monitoring, uptime monitoring, and up to one hour per month of minor copy or image edits. It is not a "we will rewrite your whole site for $97" plan, but the lights stay on and the site stays fast.
Will you migrate my existing content?
We migrate the content that is worth keeping. Most home care sites we rebuild have a lot of thin or duplicate pages that hurt SEO more than they help, we strip those, consolidate the strong pages, redirect old URLs to new ones with 301s, and resubmit the sitemap to Google so rankings transfer cleanly. You will not lose existing organic traffic.
Do I need a separate AI receptionist or chatbot subscription?
The website is wired to host both, but the AI receptionist and AI caregiver chatbot are part of the Engine package. If you only buy the standalone $5,000 website, we install the hooks and you can plug in your own tools later. If you are on the $2,995/mo Engine, the receptionist and chatbot come included and are live on day one.
How long does the full build take?
Four to six weeks from kickoff to launch is typical. Week one is discovery and wireframes, weeks two and three are build and copy, week four is staging review and revisions, and we push live in week four or five. Service-area page count and how fast you turn around copy reviews are the main variables.
What if I am happy with my current site, I just want better SEO?
Be honest with yourself about the Lighthouse score, run your homepage through PageSpeed Insights on mobile. If you are under 50, no amount of SEO work fixes the underlying problem, because Core Web Vitals are a ranking factor and slow sites cap out. If you are over 80 and just want SEO, look at our SEO service page, we are happy to take on technical SEO without a rebuild.