Rank top-3 for the searches that actually book families.
The local pack takes 44% of clicks for “home care near me.” Position 4+ takes a rounding error. We build the buyer-intent keyword set, fix the on-page that competitors skip, and engineer the citation + review foundation Google needs to put you in the top three, for the queries that convert, not the ones that look pretty in a report.
SEO that fills your weekday inquiry inbox, not your vanity dashboard.
Daughters in their late 40s, searching at 9pm. They tap your Google Business Profile, scan two reviews, and call before they finish their coffee in the morning. That's the moment we engineer for.
Most home care SEO retainers rank but don't book.
Your agency sends a screenshot of position #2 for “senior home care.” Meanwhile your phone is quiet, your intake coordinator is idle, and you can't tell which keyword sent the last family that actually signed. We close that loop, every ranked term traced to a tracked call, form fill, or booking.
of your entire local-pack ranking is decided by your Google Business Profile alone (Whitespark Local Search Ranking Factors, 2024)
What we actually do every month.
Setup in 2 weeks. Real local-pack movement in 90 days.
Foundations land fast. Then the compounding kicks in, reviews stack, content indexes, and your map pin starts showing up for searches you didn't even know existed.
60%+ of family inquiry calls happen after office hours.
SEO without after-hours capture is half a system. Every page we rank feeds your AI receptionist and missed-call-text-back, so the 9pm searcher becomes a 9:05pm booked consult, not tomorrow's lost lead.
How it works
Three steps. Service-specific. No generic funnel diagram.
Audit your GBP, citations, on-site SEO
We map your current local-pack visibility, NAP consistency across 50–80 directories, schema gaps, and keyword exposure.
Build location pages, citations, schema
County-spanning location pages, niche citation submissions, LocalBusiness + Service + FAQPage schema deployed across every page.
Hand traffic to the AI receptionist
Rankings without a receptionist captures ~30% of inbound. We close the loop so 90%+ of SEO traffic books a call.
Pairs well with
Services that compound this one.
Pricing
Honest pricing, no SaaS bait-and-switch.
Same retainer covers everything: SEO, Ads, AI receptionist, missed-call SMS, AI caregiver chatbot, review automation, monthly reporting. No per-call fees, no per-lead surcharges, no "starter package" that leaves out the things that actually drive results.
Starter
For agencies getting started.
- Full AI Lead Engine
- SEO + Google Ads
- $500 setup, waived if signed in 7 days
- 30-day notice to cancel
- Founding pricing locked for life of engagement
Engine
Standard going-forward retainer.
- Full AI Lead Engine
- SEO + Google Ads
- $1,000 setup
- Quarterly strategy review
- Annual prepay, 2 months free
Receptionist-only
If you only want the AI capture layer.
- AI receptionist 24/7
- Missed-call text-back
- Review automation
- $250 setup
- No SEO or Ads, you bring the traffic
Questions home care owners ask
How long until I see top-3 rankings?
On a competitive metro, primary-city top-3 for money keywords usually lands between month four and month six. Long-tail and secondary cities move faster, often inside 60-90 days. Anyone promising top-3 in six weeks is either lying or about to torch your domain with spam tactics.
Do you require a 12-month contract?
No. The SEO retainer is month-to-month. We earn the next month by delivering this one. SEO is a compounding investment, so most clients stay 12+ months, but they stay because the numbers work, not because they signed away the right to leave.
Will you guarantee number-one rankings?
No, and you should walk away from any agency that does. Google's algorithm has roughly 200 ranking signals and changes constantly, no one controls it. We guarantee the work and we report on outcomes that actually matter: map-pack appearances, GBP calls, and booked consultations attributed to organic.
Can SEO work without paying for Google Ads too?
Yes, SEO works standalone, but you'll leave money on the table for the first 90 days while rankings build. Most agencies that want results in week one run Ads on the high-intent keywords while SEO matures underneath, then taper Ads spend as organic takes over. The Engine bundle is built for exactly that.
What if my service area is rural or very small?
SEO is actually easier in smaller markets, fewer competitors, lower keyword difficulty, faster top-3 rankings. The challenge is search volume. We'll tell you up front whether your market has enough query volume to justify a $1,500/mo retainer, or whether you should start with Google Ads instead.
Do you build the new location pages or do I have to?
We build them. Two new optimized pages per month is included in the retainer, typically a city page and a service/condition page (dementia care, hospital discharge support, 24-hour care, etc.), each with local schema, embedded GBP, and conversion-focused copy. You approve them before they go live.
What if I already have an SEO agency?
We do a free 30-minute audit of what they're shipping. Sometimes they're doing fine and you should keep them. More often we find they're writing generic blog posts about "what is home care" and ignoring the GBP entirely. We'll show you exactly what's being missed before you decide to switch.
Why pair SEO with the AI receptionist instead of just buying SEO?
Industry average inbound capture on home care SEO traffic is around 30%, seven out of ten families who find you and call do not become a consultation, because the call hits voicemail or the on-call coordinator misses it. The receptionist takes capture to 90%+. Same ranking, same traffic, three times the booked consultations. That's why we bundle them in the Engine.