GBP is 32% of your rank. The other 68% is everything we do here.
Citations across 50–80 senior-care directories. NAP consistency audits. Schema markup Google can actually parse. County-spanning location pages. Backlinks from hospice partners and hospital discharge planners. The unglamorous infrastructure that decides whether your map pin shows up, or doesn't.
of independent home care agencies have NAP inconsistencies actively suppressing their local rank (Name, Address, Phone mismatches across the directory web)
50–80 directory sources, every one of them matching down to the suite number.
Generic SEO agencies submit you to Yelp and call it done. We hit the senior-care directories families and discharge planners actually search, with perfectly consistent NAP and category data Google cross-references against your GBP.
Structured data deployed on every page.
5–25 location-specific pages for the county-spanning agency.
One generic “service area” page won't rank you in seven cities. We build the geographic landing structure Google rewards, each page distinct, schema-tagged, and tied to its own GBP service area.
Backlinks from the partners that send actual clients.
Local link building isn't blog comments. It's senior living community resource pages, hospice referral networks, hospital discharge planner directories, and Area Agency on Aging listings, the links that move rank AND drive warm intros at the same time.
How it works
Three steps. Service-specific. No generic funnel diagram.
Citation cleanup across 50–80 sources
NAP consistency audited and aligned across Caring.com, A Place for Mom, Eldercare.gov, BBB, Yelp, Yellow Pages, Healthgrades, and the senior-care niche directories.
Schema markup deployed sitewide
LocalBusiness + Organization + Service + FAQPage schema on every page. Geo coordinates, served-area arrays, aggregate review rating.
County-spanning location pages
5–25 location-specific landing pages per agency, each schema-tagged and internally linked. The structural foundation Google rewards.
Pairs well with
Services that compound this one.
Google Business Profile
Weekly GBP optimization. 32% of local-pack rank weight.
Learn more → AuthorityReview Automation
Post-service SMS. Most agencies double review count in 90 days.
Learn more → AcquisitionHome Care SEO
Rank top-3 for buyer-intent searches in your service area.
Learn more →Pricing
Honest pricing, no SaaS bait-and-switch.
Same retainer covers everything: SEO, Ads, AI receptionist, missed-call SMS, AI caregiver chatbot, review automation, monthly reporting. No per-call fees, no per-lead surcharges, no "starter package" that leaves out the things that actually drive results.
Starter
For agencies getting started.
- Full AI Lead Engine
- SEO + Google Ads
- $500 setup, waived if signed in 7 days
- 30-day notice to cancel
- Founding pricing locked for life of engagement
Engine
Standard going-forward retainer.
- Full AI Lead Engine
- SEO + Google Ads
- $1,000 setup
- Quarterly strategy review
- Annual prepay, 2 months free
Receptionist-only
If you only want the AI capture layer.
- AI receptionist 24/7
- Missed-call text-back
- Review automation
- $250 setup
- No SEO or Ads, you bring the traffic
Questions home care owners ask
What's the difference between Local SEO and Google Business Profile optimization?
GBP optimization is what we do inside Google's own listing, categories, services, photos, posts, attributes. Local SEO is everything outside that listing that Google crawls to decide if your business is the real, trusted operator, citations, NAP consistency, schema markup, location pages, local links, review velocity across the broader web. You need both. GBP work without the Local SEO foundation tends to plateau at position four.
How long until I see results from citation cleanup?
Most agencies see measurable map-pack movement inside 30 to 60 days of cleanup completing. The full picture, top-3 in the primary city, typically lands in months four to six on competitive metros, the same timeline as broader SEO work. Citation cleanup is the fastest local-rank lift in the stack because Google re-crawls citation sources frequently.
How many citations do I actually need?
Roughly 50 to 80 active, consistent citations is the working range for a private-pay home care agency. Beyond that you're into diminishing returns. The quality of the citation matters far more than the count, five home-care-vertical citations (Caring.com, A Place for Mom, SeniorAdvisor, AgingCare, your state HCAOA chapter) beat fifty generic business directory submissions.
Do I need a separate page for every city I serve?
Yes, one location-specific landing page per city or per county. Typically 5 to 25 pages for a county-spanning indie agency. A single "Service Areas" page with a list of city names ranks for nothing. Each location page needs genuinely unique content: local landmarks, local hospitals named, local reviews surfaced, embedded map, LocalBusiness schema with that city's coordinates.
What schema markup do you deploy?
Four types on every page as standard: LocalBusiness (or HomeHealthBusiness where it fits), Organization, Service per service offered, and FAQPage wherever there's a Q&A block. Schema unlocks rich results in the SERP, review stars, FAQ accordions, address blocks, that competitors without structured data cannot show. Most home care sites we audit ship with zero schema.
Can you build local links from senior living facilities and hospitals?
Yes, that's the highest-leverage link target in home care. Senior living communities, hospice agencies, hospital discharge planners, Area Agencies on Aging, and area faith communities all maintain online resource pages. Five contextual local links from those sources beat fifty generic directory submissions. Outreach to that network is part of the monthly retainer.
How does Local SEO connect to my Google Business Profile work?
Local SEO is the foundation that makes GBP rankings stick. NAP consistency across citations validates the GBP, schema on your website reinforces it, location pages give it the on-site authority to rank in cities you don't physically office in. If you're running GBP optimization (covered under our broader SEO service) without the Local SEO layer underneath, you're leaving the bottom of the funnel exposed.
Is the $797/mo really enough, or will I need to upgrade later?
For most county-spanning indie agencies, $797/mo standalone covers the full Local SEO scope, citation monitoring, two new or revised location pages monthly, local link outreach, schema audits, monthly reporting. The agencies that outgrow it are typically running multi-county or multi-state operations where the citation and location-page count scales beyond the standard build. We'll tell you up front if your footprint pushes past what the standard retainer covers.