Field notes
No fluff. No “5 ways to grow your home care business” trash. Real playbooks, real numbers, real opinions, for owners who run private-pay home care agencies.
May 13, 2026
A 3-5 year-old indie home care agency does $2M in annual revenue. Owner comp north of $270K. The agencies stuck at $400k aren't losing…
April 22, 2026
You don't have a lead-generation problem, you have a lead-conversion problem. The six places home care agencies leak leads, plus a 15-minute funnel audit…
April 1, 2026
Indeed gives you 39-66% of caregiver applications and 88% turnover. The five channels that actually produce caregivers who stay, plus the dual-funnel approach to…
February 20, 2026
Most home care owners we talk to have the same picture in their head when we say “AI receptionist”, a stilted, robotic voice pressing…
January 15, 2026
Most home care agencies send one 'checking in' email at day 14, then silence. Families on a 30-90 day decision cycle hear nothing and…
December 8, 2025
Google Business Profile carries roughly 32% of local-pack ranking weight in 2024, the single largest factor in whether a daughter searching “home care near…
November 12, 2025
Most home care owners we work with have spent thousands chasing “SEO”, a new website, a content retainer, a backlink package, and still can’t…
October 8, 2025
Three ad types. Three different jobs. Most home care owners pick one without understanding the trade-offs, then blame “Google Ads” when the leads dry…
September 18, 2025
It’s 9 PM on a Tuesday. A daughter just left the hospital parking lot. Dad’s been discharged, and the social worker handed her a…
September 4, 2025
Most home care websites convert paid and organic traffic at roughly 1 to 2 percent. The top performers in the category, same ad spend,…
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