Every missed call gets a personalized SMS in 30 seconds, or less.
The cheapest, fastest, most obvious win in home care lead recovery. When your team or AI receptionist misses an inbound, the inquirer gets a text from your number before the next agency in the local pack rings, and roughly 65% reply within ten minutes. $97/mo, integrates with whatever phone system you already run.
A personalized text lands in the family's hand before they've finished dialing your competitor. Every unanswered call, main line, AI receptionist miss, after-hours, gets caught.
She's calling three agencies tonight. Whoever texts back first wins.
Adult daughters don't leave voicemails. They hang up, scroll, and try the next listing. Your name on her lock-screen in 30 seconds, with her dad's name and a real next step, is the difference between a booked consult and silence.
Families respond to texts they can read in a hallway.
She's at the hospital. She's at work. She's making dinner with one ear on the monitor. A voicemail asks her to find quiet, dial in, listen, take notes. A text shows her your name, a real human sentence, and a tap-to-reply, in the 4 seconds she actually has. That's why SMS converts and callbacks don't.
Three trigger paths. One safety net.
Built for home care: TCPA-clean, HIPAA-aware, no opt-in dance.
The legal model is the whole reason this works. Because the family called you first, the outbound-to-inbound text doesn't require prior written consent, you're responding, not soliciting. We wrap that in copy your compliance officer will sign off on.
$97/month to stop bleeding the leads you already paid for.
You spent on the Google Ad. You ranked the page. The phone rang. And then, voicemail. Missed-Call Text-Back is the cheapest line item in home care marketing that pays for itself on the first recovered consult of the month. Pair it with the AI receptionist and almost nothing slips.
How it works
Three steps. Service-specific. No generic funnel diagram.
Any call slips through, SMS fires in 30 seconds
Personalized: "Hi, this is Sarah from [Agency]. Sorry I missed you. Reply here and I'll sort you in 5 minutes."
~65% reply within 10 minutes
SMS open rate 98% within 3 mins. Families respond faster to text than to voicemail callbacks. TCPA-compliant since the family called you first.
Reply routed into your CRM
GoHighLevel, HubSpot, Close, Pipedrive supported. Two-way conversation continues in your inbox of choice.
Pricing
Honest pricing, no SaaS bait-and-switch.
Same retainer covers everything: SEO, Ads, AI receptionist, missed-call SMS, AI caregiver chatbot, review automation, monthly reporting. No per-call fees, no per-lead surcharges, no "starter package" that leaves out the things that actually drive results.
Starter
For agencies getting started.
- Full AI Lead Engine
- SEO + Google Ads
- $500 setup, waived if signed in 7 days
- 30-day notice to cancel
- Founding pricing locked for life of engagement
Engine
Standard going-forward retainer.
- Full AI Lead Engine
- SEO + Google Ads
- $1,000 setup
- Quarterly strategy review
- Annual prepay, 2 months free
Receptionist-only
If you only want the AI capture layer.
- AI receptionist 24/7
- Missed-call text-back
- Review automation
- $250 setup
- No SEO or Ads, you bring the traffic
Questions home care owners ask
Is this legal? What about TCPA?
Yes, unambiguously. TCPA regulates unsolicited marketing texts, Missed-Call Text-Back is a transactional response to an inbound call the consumer just placed. The FCC has been clear for years that when a consumer initiates contact, the business may respond on the same channel. The SMS references the missed call, comes from the same number dialed, and includes a standard "Reply STOP to opt out" footer. Fully compliant.
Do I need to use Twilio or a specific phone provider?
No. The system works with Twilio, Bandwidth, RingCentral, OpenPhone, GoTo Connect, Vonage, and most major VoIP and landline carriers, anything that can detect a missed call and send an SMS from the same number. We confirm compatibility during the free audit before you sign anything.
What if the call is to my personal cell, not the main line?
We can run it on any number, main agency line, on-call cell, after-hours forwarding number. Most agencies start on the main line and add the on-call cell in month two once they see the volume. The $97/mo price covers up to three numbers in the same account.
Won't the SMS feel impersonal or spammy?
Only if it's written that way. The default template uses a real coordinator first name, references the missed call directly, and asks one short question. It reads like a human, not a marketing blast. We A/B test the wording during onboarding and you have final approval before anything goes live.
What happens when someone replies to the SMS?
The reply creates or updates a contact in your CRM (HubSpot, Close, Pipedrive, GoHighLevel, Keap, etc.), tags the source as "Missed-Call SMS," and notifies your on-duty coordinator. From there your team, or the AI receptionist, picks up the thread inside the same SMS conversation. Most consultations close inside three to five messages.
Do I still need an AI receptionist if I have this?
Most agencies want both, they solve different problems. The receptionist handles the live call (90%+ capture, books the consultation, runs intake questions). The text-back catches the residual 5–10% that slip through. Receptionist alone gets you to ~90% capture. Receptionist plus text-back gets you to ~97%. The math on running both pays for itself many times over.
How long until I see results?
Same day. The system fires SMS on the first missed call after launch. Most agencies see their first reply-to-consultation conversion inside week one, usually a Saturday or after-hours call that would have been lost otherwise. You'll see the volume in CRM reporting from day one.
Can I cancel any time?
Yes. Month-to-month, no contract, cancel with seven days notice. We earn the next month by delivering this one. Most agencies who turn this on never turn it off because the per-lead economics are absurd, $97/mo plus carrier SMS cost against an extra two to four consultations a month is a return curve that doesn't make sense to walk away from.