Screen every CNA and HHA applicant in under 4 minutes, 24/7.
An AI chatbot on your /careers page that asks the eight disqualification questions, verifies state certification, and books qualified caregivers directly into your hiring calendar, cutting application-to-interview time from the industry-average 14 days down to under 24 hours. The dual-funnel piece most agencies skip.
Caregiver turnover is 77%, and it's bleeding your agency dry.
HCAOA's 2024 benchmarking report puts industry-wide caregiver turnover at 77%. Every CNA who walks costs you $3,500 in recruiting, training, and overtime to cover open shifts. You're not short on clients, you're short on a hiring pipeline that doesn't sleep when you do.
The average app-to-interview gap in home care is two weeks. Most CNAs accept another offer before day 5. Our chatbot collapses that gap to a booked interview the same afternoon.
How we disqualify 70% of poor fits before you read a single resume.
A pipeline that runs while you sleep, and books interviews on your calendar by morning.
CNAs apply at 11pm after their shift ends. By 11:04pm, the chatbot has greeted them, screened them, verified their certification, and dropped a 30-minute interview into your Google or Outlook calendar.
Replaces the $25–50/hr coordinator you keep meaning to hire.
A part-time recruiter runs you $2,000–$4,000 a month, works 20 hours a week, and takes PTO at Thanksgiving. The chatbot is $297/mo, never logs off, and asks the exact same 8 questions to applicant #1 and applicant #400.
How it works
Three steps. Service-specific. No generic funnel diagram.
Embedded on your /careers page
Also routes from Indeed, Facebook ads, ZipRecruiter, anywhere a CNA/HHA might land while job-shopping.
8 disqualifying questions in 4 minutes
State certification, schedule availability, transportation, background-check willingness, tenure history. Filters 70% of poor fits.
Interview booked in your calendar
Qualified applicants land directly in your scheduler within 4 hours. Show-up rate triples vs the 14-day Indeed lag.
Pairs well with
Services that compound this one.
Pricing
Honest pricing, no SaaS bait-and-switch.
Same retainer covers everything: SEO, Ads, AI receptionist, missed-call SMS, AI caregiver chatbot, review automation, monthly reporting. No per-call fees, no per-lead surcharges, no "starter package" that leaves out the things that actually drive results.
Starter
For agencies getting started.
- Full AI Lead Engine
- SEO + Google Ads
- $500 setup, waived if signed in 7 days
- 30-day notice to cancel
- Founding pricing locked for life of engagement
Engine
Standard going-forward retainer.
- Full AI Lead Engine
- SEO + Google Ads
- $1,000 setup
- Quarterly strategy review
- Annual prepay, 2 months free
Receptionist-only
If you only want the AI capture layer.
- AI receptionist 24/7
- Missed-call text-back
- Review automation
- $250 setup
- No SEO or Ads, you bring the traffic
Questions home care owners ask
How accurate is the chatbot, does it ever screen out good applicants?
The eight filters are configured to your hard non-negotiables only, active certification, transportation, service area, hours floor, schedule fit, background-check willingness, your insurance-driven policies, and recent tenure. Anything softer than that (years of experience, specific condition specialties, language preferences) gets flagged for human review rather than auto-rejected. The bot will not silently disqualify someone over a judgment call.
Is this compliant with state employment and discrimination law?
Yes. The eight filters are all bona fide occupational qualifications, certification, transportation, schedule, and tenure are all legally defensible job-related criteria under EEOC guidance. The bot does not ask age, marital status, family situation, national origin, or any protected-class question. We send you a written compliance summary at setup and refresh it any time your state's rules change.
What happens if a qualified applicant has a question the bot can't answer?
The bot is built to recognize off-script questions ("what does the orientation look like," "do you offer health benefits at 30 hours") and either answer from a knowledge base you provide or hand off to your team via email or SMS. Applicants are never told "I don't understand", they're routed to a human who responds inside business hours.
Does it integrate with my existing applicant tracking system?
Out of the box it integrates with Indeed, ZipRecruiter, Google Calendar, Outlook, and most major scheduling tools via Zapier or direct API. For dedicated home-care ATS systems (AxisCare, WellSky, ClearCare/Wellsky Personal Care, HHAeXchange), we push the screened applicant record into your system as a qualified candidate, no double-entry for your scheduler.
How does it handle CNA versus HHA versus PCA, those rules vary by state.
The bot is configured to your state's registry and asks for the credential your state actually issues, CNA in Texas, HHA in California with Live Scan confirmation, PCA in New York, and so on. Where the state registry allows public lookup, the bot nudges the applicant to confirm their license number during the conversation so you don't interview anyone with an expired credential.
What if I run shifts in two different states or counties?
The bot is configured per service area. ZIP-based routing sends an applicant to the right office's calendar, with the right state's certification rules applied. You can run one widget across multiple offices and the back-end logic separates the pipelines cleanly.
How long does it take to set up and go live?
Two business days. Day one is configuration, your eight filters, your state's certification rules, your scheduling links, your service area ZIPs, your insurance-driven policies. Day two is the embed on your /careers page, the routing setup for Indeed and ZipRecruiter, and a final review of the conversation flow before it goes live. You're screening applicants the same week you sign up.
Can I see who the bot screened out and why?
Yes. Every conversation, passed, failed, or abandoned, is logged in a dashboard you can review any time. You see the applicant's name, the question they failed, and the exact answer they gave. If you ever disagree with a screen-out, you can manually pull the applicant back into your pipeline. The bot is a filter, not a wall.